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Edit File: 1743724104.M106718P192271.sadewa.iixcp.rumahweb.com,S=96829,W=99085:2,
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[42.1.63.236 listed in bl.score.senderscore.com] -0.1 DKIM_VALID_EF Message has a valid DKIM or DK signature from envelope-from domain -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid 1.8 MISSING_SUBJECT Missing Subject: header 1.4 MISSING_DATE Missing Date: header 1.0 MISSING_FROM Missing From: header X-Spam-Flag: YES Subject: ***SPAM*** Message-ID: <9ddb390d0d52b3e8ae1b9c88003576fa@otcmsdnbhd.com.my%0a> From: "james@otcmsdnbhd.com.my" <james@otcmsdnbhd.com.my > To: "HI SIR/MADAM," <james@otcmsdnbhd.com.my > Subject: =?windows-1252?Q?LAST_CALL!!!_GOOGLE_ADS_AND_SEARCH_ENGINE_OPTIMIZATION_(SEO)_MASTERY_(9_=96_10_APR_2025)?= Date: Fri, 4 Apr 2025 05:30:59 +0800 MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="af3862f987b001bc06d5d42b001a60a3" --af3862f987b001bc06d5d42b001a60a3 Content-Type: text/plain; charset="windows-1252" Content-Transfer-Encoding: quoted-printable LAST CALL!!! CLICK HERE TO DOWNLOAD THE FULL BROCHURE FILE!!! Pleasecall 012-588 2263 =A0email tojames-otc@outlook.com =A0 HYBRID PUBLIC PROGRAM GOOGLE ADS AND SEARCH ENGINE=20 OPTIMIZATION (SEO) MASTERY=20 (** Choose either Zoom OR Physical Session) Remote Online Training (Via Zoom)=A0=A0& OTC Training Centre Sdn Bhd Subang, Selangor (Physical) =A0(SBL Khas / HRD Corp Claimable Course) Date : 9 Apr2025 (Wed) |=A0 9am =96 5pm=A0=A0=A0=A0=A0=A0 =A0By Angeline =A0=A0 10 Apr 2025 (Thu)=A0 |=A0 9am =96 5pm=A0=A0 = =A0=A0=A0=A0=A0=A0=A0=A0.=A0=A0=A0=A0=A0=A0=A0 =2E =A0 =A0 OVERVIEW This 2-day training program on Google Ads and SEO is designed to equip = participants=20 with the knowledge and skills to master digital advertising and search = engine=20 optimization for business growth. The program covers a comprehensive = range=20 of topics, starting with an introduction to Google Ads, campaign types, = and=20 effective keyword research, followed by crafting high-performing ad = copies=20 and setting up optimized campaigns. It also delves into the fundamentals = of=20 SEO, including on-page and off-page strategies, keyword research, and = technical=20 optimization, while highlighting the synergy between SEO and Google Ads. = Through=20 a blend of theoretical learning, practical exercises, and live = demonstrations,=20 participants will gain actionable insights to plan, execute, and = integrate=20 Google Ads and SEO strategies for maximum ROI=2E =A0 LEARNING OUTCOMES =B7=A0=A0=A0=A0=A0=A0 Comprehensive Understanding of Google Ads: Participants will be able to explain the purpose, functionality, and key = benefits=20 of Google Ads, including various campaign types such as Search, Display, = Shopping,=20 and Video=2E =A0 =B7=A0=A0=A0=A0=A0=A0 Proficiency in Keyword Research and Targeting: Participants will acquire skills to conduct effective keyword research = using=20 tools like Google Keyword Planner, differentiate between long-tail and = short-tail=20 keywords, and apply match types for better targeting=2E =A0 =B7=A0=A0=A0=A0=A0=A0 Crafting High-Performing Ads: Participants will learn to create compelling ad copies by using effective = headlines,=20 descriptions, and CTAs, as well as utilizing ad extensions to enhance = campaign=20 performance=2E =A0 =B7=A0=A0=A0=A0=A0=A0 =A0Effective Campaign Setup and Optimization: Participants will gain the ability to structure ad campaigns, set = appropriate=20 budgets and bidding strategies, and configure geotargeting, ad = scheduling,=20 and audience segmentation for better results=2E =A0 =B7=A0=A0=A0=A0=A0=A0 Introduction to SEO and Its Role in Digital = Marketing: Participants will understand the fundamentals of SEO, including the = differences=20 between on-page and off-page SEO, key ranking factors, and how SEO = complements=20 Google Ads strategies=2E =A0 =B7=A0=A0=A0=A0=A0=A0 =A0Practical Skills in On-Page Optimization and SEO = Keyword Research: Participants will develop hands-on expertise in optimizing meta titles, = descriptions,=20 headers, and URLs, as well as conducting keyword research with a focus on = user=20 intent and relevance for SEO=2E =A0 WHO MUST ATTEND VPs and Marketing directors, PR directors, Marcom directors, social media = managers,=20 community managers, bloggers, digital marketing executives, PR = executives,=20 account managers, account executives, and anybody who needs to use social = media=20 to attract customers and prospects, cultivate leads, deepen customer = relationships,=20 increase brand awareness, improve public perception and drive sales=2E =A0 TRAINING METHODOLOGY =B7=A0=A0=A0=A0 Quizzes.=A0For long, complicated training, stop = periodically to administer=20 brief quizzes on information presented to that point. Begin sessions with = a=20 prequiz and let participants know there will also be a follow-up quiz. = Trainees=20 will stay engaged in order to improve their prequiz scores on the final = quiz.=20 Further this will motivate participants by offering awards to the highest = scorers=20 or the most improved scores=2E =A0 =B7=A0=A0=A0=A0 Small group discussions.=A0Break the participants down = into small groups=20 and give them case studies or work situations to discuss or solve. This = is=20 a good way for knowledgeable veteran employees to pass on their = experience=20 to newer employees=2E =A0 =B7=A0=A0=A0=A0 Case studies.=A0Adults tend to bring a problem-oriented = way of thinking=20 to workplace training. Case studies are an excellent way to capitalize on = this=20 type of adult learning. By analyzing real job-related situations, = employees=20 can learn how to handle similar situations. They can also see how various = elements=20 of a job work together to create problems as well as solutions=2E =A0 =B7=A0=A0=A0=A0 Active summaries.=A0Create small groups and have them = choose a leader.=20 Ask them to summarize the lecture=92s major points and have each team = leader=20 present the summaries to the class. Read aloud a prewritten summary and = compare=20 this with participants=92 impressions=2E =A0 =B7=A0=A0=A0=A0 Q & A sessions.=A0Informal question-and-answer sessions = are most effective=20 with small groups and for updating skills rather than teaching new = skills.=20 For example, some changes in departmental procedure might easily be = handled=20 by a short explanation by the supervisor, followed by a = question-and-answer=20 period and a discussion period=2E =A0 =B7=A0=A0=A0=A0 Question cards.=A0During the lecture, ask participants to = write questions=20 on the subject matter. Collect them and conduct a quiz/review session=2E =A0 =B7=A0=A0=A0=A0 Role-playing.=A0By assuming roles and acting out = situations that might=20 occur in the workplace, employees learn how to handle various situations = before=20 they face them on the job. Role-playing is an excellent training = technique=20 for many interpersonal skills, such as customer service, interviewing, = and=20 supervising=2E =A0 =B7=A0=A0=A0=A0 Participant control.=A0Create a subject menu of what will = be covered. Ask=20 participants to review it and pick items they want to know more about. = Call=20 on a participant to identify his or her choice. Cover that topic and move = on=20 to the next participant=2E =A0 =B7=A0=A0=A0=A0 Demonstrations.=A0 Demonstrate the steps being taught or = the processes=20 being adopted=2E =A0 =B7=A0=A0=A0=A0 Other activities=2E =95 Create a personal action plan =95 Paraphrase important or complex points in the lecture =A0 =A0 OUTLINE OF WORKSHOP =A0 Module 1: Introduction to Google Ads =B7=A0=A0=A0=A0=A0=A0 Overview of Google Ads and how it works =B7=A0=A0=A0=A0=A0=A0 Key benefits of using Google Ads =B7=A0=A0=A0=A0=A0=A0 Understanding the Google Ads interface and dashboard =B7=A0=A0=A0=A0=A0=A0 Types of Google Ads campaigns (Search, Display, = Shopping, Video, etc.) =A0 Module 2: Keyword Research and Targeting =B7=A0=A0=A0=A0=A0=A0 Importance of keywords in Google Ads =B7=A0=A0=A0=A0=A0=A0 Tools for keyword research (Google Keyword Planner, = Ubersuggest, etc.) =B7=A0=A0=A0=A0=A0=A0 Long-tail vs. short-tail keywords =B7=A0=A0=A0=A0=A0=A0 Negative keywords and their role in campaigns =B7=A0=A0=A0=A0=A0=A0 Setting up keyword match types (Broad Match, Phrase = Match, Exact Match) =A0 Module 3: Writing Effective Ads =B7=A0=A0=A0=A0=A0=A0 Key elements of a high-performing Google ad =B7=A0=A0=A0=A0=A0=A0 Crafting compelling headlines and descriptions =B7=A0=A0=A0=A0=A0=A0 Best practices for call-to-action (CTA) =B7=A0=A0=A0=A0=A0=A0 Ad extensions and how to use them effectively =B7=A0=A0=A0=A0=A0=A0 Examples of successful ad copies =A0 Module 4 : Campaign Setup and Optimization =B7=A0=A0=A0=A0=A0=A0 Structuring campaigns and ad groups =B7=A0=A0=A0=A0=A0=A0 Setting a budget and bidding strategies =B7=A0=A0=A0=A0=A0=A0 Ad scheduling and targeting settings =B7=A0=A0=A0=A0=A0=A0 Geotargeting and audience segmentation =B7=A0=A0=A0=A0=A0=A0 Live walkthrough: Creating a campaign from scratch=A0 =A0 Module 5: Introduction to SEO =B7=A0=A0=A0=A0=A0=A0 What is SEO? Understanding how search engines work=2E =B7=A0=A0=A0=A0=A0=A0 On-page vs. Off-page SEO: The key differences and = importance of both=2E =B7=A0=A0=A0=A0=A0=A0 Key ranking factors in search engines =B7=A0=A0=A0=A0=A0=A0 How SEO complements Google Ads =A0 Module 6: Keyword Research for SEO =B7=A0=A0=A0=A0=A0=A0 The importance of Keyword Research in SEO=2E =B7=A0=A0=A0=A0=A0=A0 Tools and Techniques for Effective Keyword Research=2E =B7=A0=A0=A0=A0=A0=A0 Understanding User Intent and Keyword Relevance=2E =A0 Module 7: On-Page Optimization =B7=A0=A0=A0=A0=A0=A0 Optimizing meta titles and descriptions =B7=A0=A0=A0=A0=A0=A0 Importance of headers (H1, H2, H3 tags) =B7=A0=A0=A0=A0=A0=A0 SEO-friendly URLs and site architecture =B7=A0=A0=A0=A0=A0=A0 Content optimization: Keywords, readability, and = relevance =B7=A0=A0=A0=A0=A0=A0 Hands-on: Optimizing sample webpages=A0 =A0 ** Certificate of attendance will be awarded for those who completed the = course =A0 ABOUT THE FACILITATOR=20 =A0 ANGELINE PHD in Behavioural Economics| NUS=20 Bachelor of Software Engineering=A0 (Hons), University of Staffordshire Certified Ethical Hacker (CEH) Computer Hacking Forensic Investigator (CHFI) =A0 Angeline is an experienced specialist in professional development and = digital=20 marketing. She has been spearheading a global development company, = primarily=20 the management consulting wing specializing in providing world class = professional=20 development, human capital development and social media marketing = solutions.=20 She was involved with ensuring progressive growth of the business through = management=20 of its Advisory functions. Currently she is the CEO of a digital = marketing=20 firm in Malaysia=2E =A0 Her everyday role entails; strategic planning, managing and leading teams = in=20 diverse roles, sales/marketing/ advisory/ operations management, digital = marketing,=20 market expansion strategies, business development initiatives, = competitive=20 & market intelligence, determining pricing strategies and control and = monitoring=20 of budget/spend of products under the portfolio.=20 =A0 Her unique interpretation of online business allows her to travel the = globe=20 as a speaker, trainer and consultant, working with multiple organisations=2E =A0 (SBL Khas / HRD Corp Claimable Course) TRAINING FEE 14 hours Remote Online Training (Via Zoom) RM 1,296.00/pax=A0=A0 =A0(excluded 8% SST) =20 2 days Face-to-Face Training (Physical Training) RM 1,900.00/pax=A0=A0=A0=A0 (excluded 8% SST) Group Registration: Register 3 participants from the same organization, = the=20 4th participant is FREE.=20 (Buy 3 Get 1 Free) if Register before 28 Mar 2025. Please act fast to = grab=20 your favourite training program! =A0 We hope you find it informative and interesting and we look forward to = seeing=20 you soon=2E Please act fast to grab your favorite training program! Pleasecall = 012-588=20 2263 or email to james-otc@outlook.com =A0 Do forward this email to all your friends and colleagues who might be = interested=20 to attend these programs =A0 If you would like to unsubscribe from our email list at any time, please = simply=20 reply to the e-mail and type Unsubscribe in the subject area.=20 We will remove your name from the list and you will not receive any = additional=20 e-mail =A0 Thanks Regards James OTC Training Centre Sdn Bhd Mobile No. : 012-5882263 Email address:=A0james-otc@outlook.com =A0 =A0 =A0 --af3862f987b001bc06d5d42b001a60a3 Content-Type: text/html; charset="windows-1252" Content-Transfer-Encoding: quoted-printable <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"> <html> <head> <meta content=3D"text/html; charset=3D" http-equiv=3D"content-type"> </head> <body style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Tahoma, Tahoma"> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><b><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'><font=20 color=3D#800080 size=3D4>LAST CALL!!!</font></span></b></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><font=20 size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'><a=20 href=3D"https://drive.google.com/file/d/1fRNGiIqRK6M4Qv4F5W4JVNbGgJCXMBvV/v= iew?usp=3Dsharing">CLICK=20 HERE TO DOWNLOAD THE FULL BROCHURE FILE!!!</a></span></b></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><font=20 size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Please</span></b><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: EN-US'> = <b>call=20 012-588 2263</b></span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><?xml:namespace=20 prefix =3D "o" ns =3D "urn:schemas-microsoft-com:office:office"=20 /><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'><font=20 size=3D3> email to<span style=3D"COLOR: blue"> = </span></font></span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><a><b><span=20 lang=3DEN-US=20 style=3D"FONT-SIZE: 12pt; mso-ansi-language: = EN-US">james-otc@outlook.com</span></b></a><o:p></o:p></span></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p> </o:p></span></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in"=20 align=3Dcenter><b><u><span lang=3DEN-US=20 style=3D'FONT-SIZE: 20pt; FONT-FAMILY: "Times New Roman",serif; COLOR: = red; mso-ansi-language: EN-US'>HYBRID=20 PUBLIC PROGRAM</span></u></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><b><span=20 lang=3DEN-US=20 style=3D'FONT-SIZE: 28pt; FONT-FAMILY: "Times New Roman",serif; COLOR: = blue; mso-ansi-language: EN-US'>GOOGLE=20 ADS AND SEARCH ENGINE </span></b><b><span lang=3DEN-US=20 style=3D'FONT-SIZE: 28pt; FONT-FAMILY: "Times New Roman",serif; = mso-ansi-language: EN-US'><o:p></o:p></span></b></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><b><span=20 lang=3DEN-US=20 style=3D'FONT-SIZE: 28pt; FONT-FAMILY: "Times New Roman",serif; COLOR: = blue; mso-ansi-language: EN-US'>OPTIMIZATION=20 (SEO) MASTERY </span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><b><span=20 lang=3DEN-US=20 style=3D'FONT-SIZE: 18pt; FONT-FAMILY: "Times New Roman",serif; = BACKGROUND: yellow; COLOR: black; mso-ansi-language: EN-US'>(**=20 Choose either Zoom OR Physical Session)</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><b><span=20 lang=3DEN-US=20 style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; = mso-ansi-language: EN-US'>Remote=20 Online Training <span style=3D"COLOR: red">(Via=20 Zoom) </span>&</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><b><span=20 lang=3DEN-US=20 style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; = mso-ansi-language: EN-US'>OTC=20 Training Centre Sdn Bhd Subang, Selangor <span=20 style=3D"COLOR: red">(Physical)</span></span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><b><span=20 lang=3DEN-US style=3D"FONT-SIZE: 11pt; mso-ansi-language: EN-US"><font=20 face=3DArial> </font></span></b><b><span lang=3DEN-US=20 style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; = mso-ansi-language: EN-US'>=20 </span></b><font size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: red; = mso-ansi-language: EN-US'>(SBL=20 Khas / HRD Corp Claimable Course)</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><b><span=20 lang=3DEN-US=20 style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; = mso-ansi-language: EN-US'>Date=20 : 9 Apr<span style=3D"COLOR: #0d0d0d"> </span>2025 (Wed) | 9am =96 = 5pm<span=20 style=3D"COLOR: #0d0d0d"> = </span>By=20 Angeline</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><a=20 name=3D_Hlk92710438><b><span lang=3DEN-US=20 style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; = mso-ansi-language: EN-US'> =20 <span style=3D"COLOR: #0d0d0d">10 Apr </span></span></b></a><b><span = lang=3DEN-US=20 style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; = mso-ansi-language: EN-US'>2025=20 (Thu) | 9am =96 5pm <span=20 style=3D"COLOR: = #0d0d0d"> </span><span=20 style=3D"COLOR: white">.</span><span=20 style=3D"COLOR: #0d0d0d"> = </span><span=20 style=3D"COLOR: white">.</span></span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><font=20 size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><font=20 size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font=20 size=3D3><b><u><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>OVERVIEW</span></u></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 3pt; LINE-HEIGHT: = 150%"><font=20 size=3D3><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: black; = mso-ansi-language: EN-US'>This=20 2-day training program on Google Ads and SEO is designed to equip = participants=20 with the knowledge and skills to master digital advertising and search = engine=20 optimization for business growth. The program covers a comprehensive range = of=20 topics, starting with an introduction to Google Ads, campaign types, and=20 effective keyword research, followed by crafting high-performing ad copies = and=20 setting up optimized campaigns. It also delves into the fundamentals of = SEO,=20 including on-page and off-page strategies, keyword research, and = technical=20 optimization, while highlighting the synergy between SEO and Google Ads. = Through=20 a blend of theoretical learning, practical exercises, and live = demonstrations,=20 participants will gain actionable insights to plan, execute, and = integrate=20 Google Ads and SEO strategies for maximum ROI.</span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 150%'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font=20 size=3D3><b><u><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>LEARNING=20 OUTCOMES</span></u></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoListParagraph=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in 21.3pt; TEXT-INDENT: = -0.25in; mso-list: l2 level1 lfo1"><span=20 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; mso-fareast-font-family: = Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><font size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Comprehensive=20 Understanding of Google Ads:</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in = 21.3pt"><font=20 size=3D3><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Participants=20 will be able to explain the purpose, functionality, and key benefits of = Google=20 Ads, including various campaign types such as Search, Display, Shopping, = and=20 Video.</span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoListParagraph=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in 21.3pt; TEXT-INDENT: = -0.25in; mso-list: l2 level1 lfo1"><span=20 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; mso-fareast-font-family: = Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><font size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Proficiency=20 in Keyword Research and Targeting:</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in = 21.3pt"><font=20 size=3D3><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Participants=20 will acquire skills to conduct effective keyword research using tools = like=20 Google Keyword Planner, differentiate between long-tail and short-tail = keywords,=20 and apply match types for better targeting.</span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoListParagraph=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in 21.3pt; TEXT-INDENT: = -0.25in; mso-list: l2 level1 lfo1"><span=20 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; mso-fareast-font-family: = Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><font size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Crafting=20 High-Performing Ads:</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in = 21.3pt"><font=20 size=3D3><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Participants=20 will learn to create compelling ad copies by using effective headlines,=20 descriptions, and CTAs, as well as utilizing ad extensions to enhance = campaign=20 performance.</span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoListParagraph=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in 21.3pt; TEXT-INDENT: = -0.25in; mso-list: l2 level1 lfo1"><span=20 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; mso-fareast-font-family: = Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span=20 style=3D'FONT-SIZE: 7pt; FONT-FAMILY: "Times New = Roman",serif'> </span><font=20 size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Effective=20 Campaign Setup and Optimization:</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in = 21.3pt"><font=20 size=3D3><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Participants=20 will gain the ability to structure ad campaigns, set appropriate budgets = and=20 bidding strategies, and configure geotargeting, ad scheduling, and = audience=20 segmentation for better results.</span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoListParagraph=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in 21.3pt; TEXT-INDENT: = -0.25in; mso-list: l2 level1 lfo1"><span=20 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; mso-fareast-font-family: = Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><font size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Introduction=20 to SEO and Its Role in Digital Marketing:</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in = 21.3pt"><font=20 size=3D3><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Participants=20 will understand the fundamentals of SEO, including the differences = between=20 on-page and off-page SEO, key ranking factors, and how SEO complements = Google=20 Ads strategies.</span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoListParagraph=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in 21.3pt; TEXT-INDENT: = -0.25in; mso-list: l2 level1 lfo1"><span=20 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; mso-fareast-font-family: = Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span=20 style=3D'FONT-SIZE: 7pt; FONT-FAMILY: "Times New = Roman",serif'> </span><font=20 size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Practical=20 Skills in On-Page Optimization and SEO Keyword Research:</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in = 21.3pt"><font=20 size=3D3><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Participants=20 will develop hands-on expertise in optimizing meta titles, descriptions,=20 headers, and URLs, as well as conducting keyword research with a focus on = user=20 intent and relevance for SEO.</span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p> </o:p></span></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font=20 size=3D3><b><u><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>WHO MUST=20 ATTEND</span></u></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>VPs and=20 Marketing directors, PR directors, Marcom directors, social media = managers,=20 community managers, bloggers, digital marketing executives, PR = executives,=20 account managers, account executives, and anybody who needs to use social = media=20 to attract customers and prospects, cultivate leads, deepen customer=20 relationships, increase brand awareness, improve public perception and = drive=20 sales.</span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font=20 size=3D3><b><u><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>TRAINING=20 METHODOLOGY</span></u></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoListParagraph=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in 14.2pt; TEXT-INDENT: = -14.2pt; mso-list: l2 level1 lfo1"><span=20 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; mso-fareast-font-family: = Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New Roman"'> =20 </span></span></span><font size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Quizzes.</span></b><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> For=20 long, complicated training, stop periodically to administer brief quizzes = on=20 information presented to that point. Begin sessions with a prequiz and = let=20 participants know there will also be a follow-up quiz. Trainees will stay=20 engaged in order to improve their prequiz scores on the final quiz. = Further this=20 will motivate participants by offering awards to the highest scorers or = the most=20 improved scores.</span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoListParagraph=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in 14.2pt; TEXT-INDENT: = -14.2pt; mso-list: l2 level1 lfo1"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; = mso-bidi-font-weight: bold"><span=20 style=3D"mso-list: Ignore"><font size=3D3>=B7</font><span=20 style=3D'FONT: 7pt "Times New Roman"'> =20 </span></span></span><font size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Small=20 group discussions. </span></b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Break the=20 participants down into small groups and give them case studies or work=20 situations to discuss or solve. This is a good way for knowledgeable = veteran=20 employees to pass on their experience to newer=20 employees.<b><o:p></o:p></b></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoListParagraph=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in 14.2pt; TEXT-INDENT: = -14.2pt; mso-list: l2 level1 lfo1"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; = mso-bidi-font-weight: bold"><span=20 style=3D"mso-list: Ignore"><font size=3D3>=B7</font><span=20 style=3D'FONT: 7pt "Times New Roman"'> =20 </span></span></span><font size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Case=20 studies</span></b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>. Adults=20 tend to bring a problem-oriented way of thinking to workplace training. = Case=20 studies are an excellent way to capitalize on this type of adult learning. = By=20 analyzing real job-related situations, employees can learn how to handle = similar=20 situations. They can also see how various elements of a job work together = to=20 create problems as well as solutions.<b><o:p></o:p></b></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoListParagraph=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in 14.2pt; TEXT-INDENT: = -14.2pt; mso-list: l2 level1 lfo1"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; = mso-bidi-font-weight: bold"><span=20 style=3D"mso-list: Ignore"><font size=3D3>=B7</font><span=20 style=3D'FONT: 7pt "Times New Roman"'> =20 </span></span></span><font size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Active=20 summaries. </span></b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Create=20 small groups and have them choose a leader. Ask them to summarize the = lecture=92s=20 major points and have each team leader present the summaries to the class. = Read=20 aloud a prewritten summary and compare this with participants=92=20 impressions.<b><o:p></o:p></b></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoListParagraph=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in 14.2pt; TEXT-INDENT: = -14.2pt; mso-list: l2 level1 lfo1"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; = mso-bidi-font-weight: bold"><span=20 style=3D"mso-list: Ignore"><font size=3D3>=B7</font><span=20 style=3D'FONT: 7pt "Times New Roman"'> =20 </span></span></span><font size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: EN-US'>Q = & A=20 sessions. </span></b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Informal=20 question-and-answer sessions are most effective with small groups and for=20 updating skills rather than teaching new skills. For example, some changes = in=20 departmental procedure might easily be handled by a short explanation by = the=20 supervisor, followed by a question-and-answer period and a discussion=20 period.<b><o:p></o:p></b></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoListParagraph=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in 14.2pt; TEXT-INDENT: = -14.2pt; mso-list: l2 level1 lfo1"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore"><font size=3D3>=B7</font><span=20 style=3D'FONT: 7pt "Times New Roman"'> =20 </span></span></span><font size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Question=20 cards. </span></b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>During=20 the lecture, ask participants to write questions on the subject matter. = Collect=20 them and conduct a quiz/review session.<o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoListParagraph=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in 14.2pt; TEXT-INDENT: = -14.2pt; mso-list: l2 level1 lfo1"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; = mso-bidi-font-weight: bold"><span=20 style=3D"mso-list: Ignore"><font size=3D3>=B7</font><span=20 style=3D'FONT: 7pt "Times New Roman"'> =20 </span></span></span><font size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Role-playing. </span></b><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>By=20 assuming roles and acting out situations that might occur in the = workplace,=20 employees learn how to handle various situations before they face them on = the=20 job. Role-playing is an excellent training technique for many = interpersonal=20 skills, such as customer service, interviewing, and=20 supervising.<b><o:p></o:p></b></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in = 21.3pt"><font=20 size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoListParagraph=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in 14.2pt; TEXT-INDENT: = -14.2pt; mso-list: l2 level1 lfo1"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; = mso-bidi-font-weight: bold"><span=20 style=3D"mso-list: Ignore"><font size=3D3>=B7</font><span=20 style=3D'FONT: 7pt "Times New Roman"'> =20 </span></span></span><font size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Participant=20 control. </span></b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Create a=20 subject menu of what will be covered. Ask participants to review it and = pick=20 items they want to know more about. Call on a participant to identify his = or her=20 choice. Cover that topic and move on to the next=20 participant.<b><o:p></o:p></b></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoListParagraph=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in 14.2pt; TEXT-INDENT: = -14.2pt; mso-list: l2 level1 lfo1"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; = mso-bidi-font-weight: bold"><span=20 style=3D"mso-list: Ignore"><font size=3D3>=B7</font><span=20 style=3D'FONT: 7pt "Times New Roman"'> =20 </span></span></span><font size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Demonstrations. =20 </span></b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Demonstrate=20 the steps being taught or the processes being=20 adopted.<b><o:p></o:p></b></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoListParagraph=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in 0in 0in 14.2pt; TEXT-INDENT: = -14.2pt; mso-list: l2 level1 lfo1"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; = mso-bidi-font-weight: bold"><span=20 style=3D"mso-list: Ignore"><font size=3D3>=B7</font><span=20 style=3D'FONT: 7pt "Times New Roman"'> =20 </span></span></span><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'><font=20 size=3D3>Other activities.<o:p></o:p></font></span></b></p> <ul style=3D"MARGIN-TOP: 0in" type=3Ddisc> <li class=3DMsoListParagraph=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in; mso-list: l1 level1 = lfo2"><font=20 size=3D3><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: EN-US; = mso-fareast-font-family: "Times New Roman"'>Create=20 a personal action plan</span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = mso-fareast-font-family: "Times New Roman"'><o:p></o:p></span></font></li> <li class=3DMsoListParagraph=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in; mso-list: l1 level1 = lfo2"><font=20 size=3D3><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: EN-US; = mso-fareast-font-family: "Times New Roman"'>Paraphrase=20 important or complex points in the lecture</span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = mso-fareast-font-family: "Times New = Roman"'><o:p></o:p></span></font></li></ul> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"MARGIN: 0in"><font size=3D3><span = lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"MARGIN: 0in"><b><span lang=3DEN-US=20 style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; COLOR: = blue; mso-ansi-language: EN-US'>OUTLINE=20 OF WORKSHOP</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></p> <p class=3DMsoNormal style=3D"MARGIN: 0in"><b><span lang=3DEN-US=20 style=3D'FONT-SIZE: 14pt; FONT-FAMILY: "Times New Roman",serif; COLOR: = blue; mso-ansi-language: EN-US'> </span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></p> <div align=3Dcenter> <table class=3DMsoNormalTable=20 style=3D"BORDER-COLLAPSE: collapse; mso-yfti-tbllook: 1184; = mso-padding-alt: 0in 0in 0in 0in"=20 cellSpacing=3D0 cellPadding=3D0 border=3D0> =20 <tr style=3D"mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: = yes"> <td=20 style=3D"BORDER-TOP: windowtext 1pt solid; BORDER-RIGHT: windowtext = 1pt solid; WIDTH: 545.45pt; BORDER-BOTTOM: windowtext 1pt solid; = PADDING-BOTTOM: 0in; PADDING-TOP: 0in; PADDING-LEFT: 5.4pt; BORDER-LEFT: = windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BACKGROUND-COLOR: = transparent"=20 vAlign=3Dtop width=3D727> <p class=3DMsoNormal style=3D"MARGIN: 0in; LINE-HEIGHT: = 115%"><b><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Module=20 1: Introduction to Google Ads</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; LINE-HEIGHT: 115%; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Overview=20 of Google Ads and how it works</span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; LINE-HEIGHT: 115%; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Key=20 benefits of using Google Ads</span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; LINE-HEIGHT: 115%; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Understanding=20 the Google Ads interface and dashboard</span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; LINE-HEIGHT: 115%; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Types=20 of Google Ads campaigns (Search, Display, Shopping, Video,=20 etc.)</span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <p class=3DMsoNormal=20 style=3D"MARGIN: 0in 0in 0in 5.35pt; LINE-HEIGHT: 115%"><b><span = lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <p class=3DMsoNormal style=3D"MARGIN: 0in; LINE-HEIGHT: = 115%"><b><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Module=20 2: Keyword Research and Targeting</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Importance=20 of keywords in Google Ads<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Tools=20 for keyword research (Google Keyword Planner, Ubersuggest,=20 etc.)<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Long-tail=20 vs. short-tail keywords<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Negative=20 keywords and their role in campaigns<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Setting=20 up keyword match types (Broad Match, Phrase Match, Exact=20 Match)<o:p></o:p></span></p> <p class=3DMsoNormal=20 style=3D"MARGIN: 0in 0in 0in 5.35pt; LINE-HEIGHT: 115%"><b><span = lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <p class=3DMsoNormal style=3D"MARGIN: 0in; LINE-HEIGHT: = 115%"><b><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Module=20 3: Writing Effective Ads</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Key=20 elements of a high-performing Google ad<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Crafting=20 compelling headlines and descriptions<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Best=20 practices for call-to-action (CTA)<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Ad=20 extensions and how to use them effectively<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Examples=20 of successful ad copies<o:p></o:p></span></p> <p class=3DMsoNormal=20 style=3D"MARGIN: 0in 0in 0in 5.35pt; LINE-HEIGHT: 115%"><b><span = lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <p class=3DMsoNormal style=3D"MARGIN: 0in; LINE-HEIGHT: = 115%"><b><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Module=20 4 : Campaign Setup and Optimization</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Structuring=20 campaigns and ad groups<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Setting=20 a budget and bidding strategies<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Ad=20 scheduling and targeting settings<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Geotargeting=20 and audience segmentation<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Live=20 walkthrough: Creating a campaign from = scratch <o:p></o:p></span></p> <p class=3DMsoNormal=20 style=3D"MARGIN: 0in 0in 0in 21.3pt; LINE-HEIGHT: 115%"><span = lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p></td> <td=20 style=3D"BORDER-TOP: windowtext 1pt solid; BORDER-RIGHT: windowtext = 1pt solid; WIDTH: 556.4pt; BORDER-BOTTOM: windowtext 1pt solid; = PADDING-BOTTOM: 0in; PADDING-TOP: 0in; PADDING-LEFT: 5.4pt; BORDER-LEFT: = #f0f0f0; PADDING-RIGHT: 5.4pt; BACKGROUND-COLOR: transparent"=20 vAlign=3Dtop width=3D742> <p class=3DMsoNormal style=3D"MARGIN: 0in; LINE-HEIGHT: = 115%"><b><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Module=20 5: Introduction to SEO</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>What=20 is SEO? Understanding how search engines work.<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>On-page=20 vs. Off-page SEO: The key differences and importance of=20 both.<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Key=20 ranking factors in search engines<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>How=20 SEO complements Google Ads<o:p></o:p></span></p> <p class=3DMsoNormal=20 style=3D"MARGIN: 0in 0in 0in 5.35pt; LINE-HEIGHT: 115%; TEXT-INDENT: = 0.2pt"><b><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <p class=3DMsoNormal style=3D"MARGIN: 0in; LINE-HEIGHT: = 115%"><b><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Module=20 6: Keyword Research for SEO</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>The=20 importance of Keyword Research in SEO.<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Tools=20 and Techniques for Effective Keyword Research.<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Understanding=20 User Intent and Keyword Relevance.<o:p></o:p></span></p> <p class=3DMsoNormal=20 style=3D"MARGIN: 0in 0in 0in 5.35pt; LINE-HEIGHT: 115%; TEXT-INDENT: = 0.2pt"><b><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <p class=3DMsoNormal style=3D"MARGIN: 0in; LINE-HEIGHT: = 115%"><b><span=20 lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Module=20 7: On-Page Optimization</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Optimizing=20 meta titles and descriptions<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Importance=20 of headers (H1, H2, H3 tags)<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>SEO-friendly=20 URLs and site architecture<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 lang=3DEN-US=20 style=3D"FONT-FAMILY: Symbol; mso-ansi-language: EN-US; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Content=20 optimization: Keywords, readability, and = relevance<o:p></o:p></span></p> <p class=3DMsoListParagraph=20 style=3D"MARGIN: 0in 0in 0in 22.35pt; LINE-HEIGHT: 115%; = TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo3"><span=20 style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Symbol; LINE-HEIGHT: 115%; = mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"><span=20 style=3D"mso-list: Ignore">=B7<span=20 style=3D'FONT: 7pt "Times New = Roman"'> =20 </span></span></span><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Hands-on:=20 Optimizing sample webpages<b> </b></span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p></td></tr></table></div> <p class=3DMsoNormal style=3D"MARGIN: 0in"><span lang=3DEN-US=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = mso-ansi-language: EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></p> <p class=3DMsoNormal style=3D"MARGIN: 0in"><font size=3D3><b><span = lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: blue; = mso-ansi-language: EN-US'>**=20 Certificate of attendance will be awarded for those who completed the=20 course</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3Dgmail-msonospacing0=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in; background-size: initial; = background-origin: initial; background-clip: initial"><font=20 size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: black; = mso-ansi-language: EN-US'> </span></b><span=20 style=3D'FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3Dgmail-msonospacing0=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in; background-size: initial; = background-origin: initial; background-clip: initial"><font=20 size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: black; = mso-ansi-language: EN-US'>ABOUT=20 THE FACILITATOR </span></b><span=20 style=3D'FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3Dgmail-msonospacing0=20 style=3D"TEXT-ALIGN: justify; MARGIN: 0in; background-size: initial; = background-origin: initial; background-clip: initial"><font=20 size=3D3><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'> </span><span=20 style=3D'FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><b><span = lang=3DEN-US=20 style=3D'FONT-SIZE: 16pt; FONT-FAMILY: "Times New Roman",serif; = mso-ansi-language: EN-US'>ANGELINE</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font=20 size=3D3><i><span style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: = black'>PHD=20 in Behavioural Economics| NUS </span></i><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font=20 size=3D3><b><i><span=20 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: black'>Bachelor of = Software=20 Engineering (Hons), University of Staffordshire</span></i></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font=20 size=3D3><i><span=20 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: black'>Certified = Ethical=20 Hacker (CEH)</span></i><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font=20 size=3D3><i><span=20 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: black'>Computer = Hacking=20 Forensic Investigator (CHFI)</span></i><i><span=20 style=3D'FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></i></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><o:p><font = size=3D3=20 face=3DArial> </font></o:p></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: black'>Angeline is = an=20 experienced specialist in professional development and digital marketing. = She=20 has been spearheading a global development company, primarily the = management=20 consulting wing specializing in providing world class professional = development,=20 human capital development and social media marketing solutions. She was = involved=20 with ensuring progressive growth of the business through management of = its=20 Advisory functions. Currently she is the CEO of a digital marketing firm = in=20 Malaysia.</span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><o:p><font = size=3D3=20 face=3DArial> </font></o:p></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: black'>Her everyday = role=20 entails; strategic planning, managing and leading teams in diverse roles,=20 sales/marketing/ advisory/ operations management, digital marketing, = market=20 expansion strategies, business development initiatives, competitive & = market=20 intelligence, determining pricing strategies and control and monitoring = of=20 budget/spend of products under the portfolio. </span><span=20 style=3D'FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><o:p><font = size=3D3=20 face=3DArial> </font></o:p></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: justify; MARGIN: 0in"><font = size=3D3><span=20 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: black'>Her unique=20 interpretation of online business allows her to travel the globe as a = speaker,=20 trainer and consultant, working with multiple organisations.</span><span=20 style=3D'FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"MARGIN: 0in"><o:p><font size=3D3=20 face=3DArial> </font></o:p></p> <p class=3DMsoNormal=20 style=3D"TEXT-ALIGN: center; MARGIN: 0in 0in 6pt; LINE-HEIGHT: 115%"=20 align=3Dcenter><b><span lang=3DEN-US=20 style=3D'FONT-SIZE: 20pt; FONT-FAMILY: "Times New Roman",serif; COLOR: = blue; LINE-HEIGHT: 115%; mso-ansi-language: EN-US'>(SBL=20 Khas / HRD Corp Claimable Course)</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <div align=3Dcenter> <table class=3DMsoNormalTable=20 style=3D"WIDTH: 521pt; BORDER-COLLAPSE: collapse; mso-yfti-tbllook: 1184; = mso-padding-alt: 0in 0in 0in 0in"=20 cellSpacing=3D0 cellPadding=3D0 width=3D695 border=3D0> =20 <tr style=3D"HEIGHT: 17.1pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes"> <td=20 style=3D"BORDER-TOP: #a6a6a6 1pt solid; HEIGHT: 17.1pt; BORDER-RIGHT: = #a6a6a6 1pt solid; WIDTH: 521pt; BACKGROUND: #ceddea; BORDER-BOTTOM: = #a6a6a6 1pt solid; PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; = PADDING-LEFT: 2.9pt; BORDER-LEFT: #a6a6a6 1pt solid; PADDING-RIGHT: = 2.9pt"=20 width=3D695 colSpan=3D2> <p class=3DMsoNormal=20 style=3D"TEXT-ALIGN: center; MARGIN: 0in; LINE-HEIGHT: 115%"=20 align=3Dcenter><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: black; = mso-ansi-language: EN-US'>TRAINING=20 FEE</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p></td></tr> <tr style=3D"HEIGHT: 38.75pt; mso-yfti-irow: 1"> <td=20 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 38.75pt; BORDER-RIGHT: #bebebe = 1pt solid; WIDTH: 237.15pt; BORDER-BOTTOM: #a6a6a6 1pt solid; = PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; = BORDER-LEFT: #a6a6a6 1pt solid; PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: = transparent"=20 width=3D316> <p class=3DMsoNormal=20 style=3D"TEXT-ALIGN: center; MARGIN: 0in; LINE-HEIGHT: 115%"=20 align=3Dcenter><b><span lang=3DEN-US=20 style=3D'FONT-SIZE: 11pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%; mso-ansi-language: EN-US'>14=20 hours Remote Online Training <span style=3D"COLOR: red">(Via=20 Zoom)</span></span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <p class=3DMsoNormal=20 style=3D"TEXT-ALIGN: center; MARGIN: 0in; LINE-HEIGHT: 115%"=20 align=3Dcenter><span lang=3DEN-US=20 style=3D'FONT-SIZE: 11pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%; mso-ansi-language: EN-US'>RM=20 1,296.00/pax<b> (excluded 8% SST)</b></span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p></td> <td=20 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 38.75pt; BORDER-RIGHT: #a6a6a6 = 1pt solid; WIDTH: 283.85pt; BORDER-BOTTOM: #a6a6a6 1pt solid; = PADDING-BOTTOM: 2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; = BORDER-LEFT: #f0f0f0; PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: = transparent"=20 width=3D378> <p class=3DMsoNormal=20 style=3D"TEXT-ALIGN: center; MARGIN: 0in; LINE-HEIGHT: 115%"=20 align=3Dcenter><b><span lang=3DEN-US=20 style=3D'FONT-SIZE: 11pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%; mso-ansi-language: EN-US'>2=20 days Face-to-Face Training <span style=3D"COLOR: red">(Physical=20 Training)</span></span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p> <p class=3DMsoNormal=20 style=3D"TEXT-ALIGN: center; MARGIN: 0in; LINE-HEIGHT: 115%"=20 align=3Dcenter><span lang=3DEN-US=20 style=3D'FONT-SIZE: 11pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%; mso-ansi-language: EN-US'>RM=20 1,900.00/pax<b> (excluded 8% = SST)</b></span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 115%'><o:p></o:p></span></p></td></tr> <tr style=3D"HEIGHT: 30.55pt; mso-yfti-irow: 2; mso-yfti-lastrow: yes"> <td=20 style=3D"BORDER-TOP: #f0f0f0; HEIGHT: 30.55pt; BORDER-RIGHT: #a6a6a6 = 1pt solid; WIDTH: 521pt; BORDER-BOTTOM: #a6a6a6 1pt solid; PADDING-BOTTOM: = 2.9pt; PADDING-TOP: 2.9pt; PADDING-LEFT: 2.9pt; BORDER-LEFT: #a6a6a6 1pt = solid; PADDING-RIGHT: 2.9pt; BACKGROUND-COLOR: transparent"=20 width=3D695 colSpan=3D2> <p class=3DMsoNormal=20 style=3D"TEXT-ALIGN: center; MARGIN: 0in; LINE-HEIGHT: 110%"=20 align=3Dcenter><b><span lang=3DEN-US=20 style=3D'FONT-SIZE: 11pt; FONT-FAMILY: "Times New Roman",serif; = COLOR: #c00000; LINE-HEIGHT: 110%; mso-ansi-language: EN-US'>Group=20 Registration: </span></b><span lang=3DEN-US=20 style=3D'FONT-SIZE: 11pt; FONT-FAMILY: "Times New Roman",serif; = COLOR: black; LINE-HEIGHT: 110%; mso-ansi-language: EN-US'>Register=20 3 participants from the same organization, the 4th participant is = FREE.=20 <br>(Buy 3 Get 1 Free) if </span><b><span lang=3DEN-US=20 style=3D'FONT-SIZE: 11pt; FONT-FAMILY: "Times New Roman",serif; = COLOR: red; LINE-HEIGHT: 110%; mso-ansi-language: EN-US'>Register=20 before 28 Mar 2025.</span></b><span lang=3DEN-US=20 style=3D'FONT-SIZE: 11pt; FONT-FAMILY: "Times New Roman",serif; = COLOR: black; LINE-HEIGHT: 110%; mso-ansi-language: EN-US'>=20 Please act fast to grab your favourite training = program!</span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = LINE-HEIGHT: 110%'><o:p></o:p></span></p></td></tr></table></div> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><span=20 lang=3DEN-US=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = mso-ansi-language: EN-US'> <a=20 name=3D_Hlk61620322></a><a name=3D_Hlk129099582></a><span=20 style=3D"mso-bookmark: _Hlk61620322"><o:p></o:p></span></span></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><font=20 size=3D3><b><i><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>We hope=20 you find it informative and interesting and we look forward to seeing you=20 soon.</span></i></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><font=20 size=3D3><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>Please=20 act fast to grab your favorite training program! <b>Please</b> <b>call = 012-588=20 2263</b></span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><font=20 size=3D3><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; mso-ansi-language: = EN-US'>or email=20 to <b><u><span=20 style=3D"COLOR: = blue"><a>james-otc@outlook.com</a></span></u></b></span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"MARGIN: 0in"><font size=3D3><span = lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: black; = mso-ansi-language: EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><font=20 size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: red; = mso-ansi-language: EN-US'>Do=20 forward this email to all your friends and colleagues who might be = interested to=20 attend these programs</span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><font=20 size=3D3><b><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: red; = mso-ansi-language: EN-US'> </span></b><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><font=20 size=3D3><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: #c00000; = mso-ansi-language: EN-US'>If=20 you would like to unsubscribe from our email list at any time, please = simply=20 reply to the e-mail and type <b><u>Unsubscribe</u></b> in the subject = area.=20 </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><font=20 size=3D3><span lang=3DEN-US=20 style=3D'FONT-FAMILY: "Times New Roman",serif; COLOR: #c00000; = mso-ansi-language: EN-US'>We=20 will remove your name from the list and you will not receive any = additional=20 e-mail</span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></font></p> <p class=3DMsoNormal style=3D"MARGIN: 0in"><o:p><font size=3D3=20 face=3DArial> </font></o:p></p> <p class=3DMsoNormal style=3D"MARGIN: 0in"><a name=3D_Hlk132667902></a><a=20 name=3D_Hlk179321973></a><a name=3D_Hlk150119406><span=20 style=3D"mso-bookmark: _Hlk179321973"><span=20 style=3D"mso-bookmark: _Hlk132667902"><span lang=3DEN-US=20 style=3D"FONT-SIZE: 11pt; mso-ansi-language: EN-US"><font=20 face=3DArial>Thanks<o:p></o:p></font></span></span></span></a></p> <p class=3DMsoNormal style=3D"MARGIN: 0in"><span=20 style=3D"mso-bookmark: _Hlk150119406"><span=20 style=3D"mso-bookmark: _Hlk179321973"><span style=3D"mso-bookmark: = _Hlk132667902"><a=20 name=3D_Hlk136959115></a><a name=3D_Hlk181087907><span=20 style=3D"mso-bookmark: _Hlk136959115"><span lang=3DEN-US=20 style=3D"FONT-SIZE: 11pt; mso-ansi-language: EN-US"><font=20 face=3DArial>Regards<o:p></o:p></font></span></span></a></span></span></spa= n></p> <p class=3DMsoNormal style=3D"MARGIN: 0in"><span=20 style=3D"mso-bookmark: _Hlk150119406"><span=20 style=3D"mso-bookmark: _Hlk179321973"><span=20 style=3D"mso-bookmark: _Hlk132667902"><span=20 style=3D"mso-bookmark: _Hlk181087907"><span=20 style=3D"mso-bookmark: _Hlk136959115"><span lang=3DEN-US=20 style=3D"FONT-SIZE: 11pt; mso-ansi-language: EN-US"><font=20 face=3DArial>James<o:p></o:p></font></span></span></span></span></span></sp= an></p> <p class=3DMsoNormal style=3D"MARGIN: 0in"><font face=3DArial><span=20 style=3D"mso-bookmark: _Hlk150119406"><span=20 style=3D"mso-bookmark: _Hlk179321973"><span=20 style=3D"mso-bookmark: _Hlk132667902"><span=20 style=3D"mso-bookmark: _Hlk181087907"><span=20 style=3D"mso-bookmark: _Hlk136959115"><span lang=3DEN-US=20 style=3D"FONT-SIZE: 11pt; mso-ansi-language: EN-US">OTC Training Centre = Sdn=20 Bhd<br></span></span></span></span></span></span><span=20 style=3D"mso-bookmark: _Hlk150119406"><span=20 style=3D"mso-bookmark: _Hlk179321973"><span=20 style=3D"mso-bookmark: _Hlk132667902"><span=20 style=3D"mso-bookmark: _Hlk181087907"><span=20 style=3D"mso-bookmark: _Hlk136959115"><span lang=3DEN-GB=20 style=3D"FONT-SIZE: 11pt; mso-ansi-language: EN-GB">Mobile No. :=20 012-5882263</span></span></span></span></span></span><span=20 style=3D"mso-bookmark: _Hlk150119406"><span=20 style=3D"mso-bookmark: _Hlk179321973"><span=20 style=3D"mso-bookmark: _Hlk132667902"><span=20 style=3D"mso-bookmark: _Hlk181087907"><span=20 style=3D"mso-bookmark: _Hlk136959115"><span lang=3DEN-US=20 style=3D"FONT-SIZE: 11pt; mso-ansi-language: = EN-US"><o:p></o:p></span></span></span></span></span></span></font></p><spa= n=20 style=3D"mso-bookmark: _Hlk150119406"></span> <p class=3DMsoNormal style=3D"MARGIN: 0in"><span=20 style=3D"mso-bookmark: _Hlk179321973"><span=20 style=3D"mso-bookmark: _Hlk132667902"><span=20 style=3D"mso-bookmark: _Hlk181087907"><span=20 style=3D"mso-bookmark: _Hlk136959115"><span lang=3DEN-US=20 style=3D"FONT-SIZE: 11pt; mso-ansi-language: EN-US"><font = face=3DArial>Email=20 address: </font></span></span></span></span></span><a><font=20 face=3DArial><span style=3D"mso-bookmark: _Hlk179321973"><span=20 style=3D"mso-bookmark: _Hlk132667902"><span=20 style=3D"mso-bookmark: _Hlk181087907"><span=20 style=3D"mso-bookmark: _Hlk136959115"><span lang=3DEN-US=20 style=3D"FONT-SIZE: 11pt; mso-ansi-language: = EN-US">james-otc@outlook.com</span></span></span></span></span><span=20 style=3D"mso-bookmark: _Hlk179321973"><span=20 style=3D"mso-bookmark: _Hlk132667902"><span=20 style=3D"mso-bookmark: _Hlk181087907"><span=20 style=3D"mso-bookmark: = _Hlk136959115"></span></span></span></span></font></a><span=20 style=3D"mso-bookmark: _Hlk136959115"></span><span=20 style=3D"mso-bookmark: _Hlk181087907"></span><span=20 style=3D"mso-bookmark: _Hlk132667902"></span><span=20 style=3D"mso-bookmark: _Hlk179321973"></span><span lang=3DEN-US=20 style=3D"FONT-SIZE: 11pt; mso-ansi-language: EN-US"><o:p></o:p></span></p> <p class=3DMsoNormal style=3D"MARGIN: 0in"><span=20 style=3D'FONT-FAMILY: "Calibri",sans-serif'><o:p><font=20 size=3D3> </font></o:p></span></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><span=20 lang=3DEN-US=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = mso-ansi-language: EN-US'><o:p> </o:p></span></p> <p class=3DMsoNormal style=3D"TEXT-ALIGN: center; MARGIN: 0in" = align=3Dcenter><span=20 lang=3DEN-US=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New Roman",serif; = mso-ansi-language: EN-US'> </span><span=20 style=3D'FONT-SIZE: 10pt; FONT-FAMILY: "Times New = Roman",serif'><o:p></o:p></span></p> <p></p> </body> </html> --af3862f987b001bc06d5d42b001a60a3--