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From: SmartPLS <info@smartpls.com>
Reply-To: SmartPLS <sales@smartpls.com>
Subject: SmartPLS is more than PLS-SEM
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SMARTPLS NEWSLETTER – JULY 2026
======================================================================

SMARTPLS IS MORE THAN PLS-SEM
----------------------------------------------------------------------

SmartPLS is widely known for partial least squares structural equation
modeling — PLS-SEM. Today, it supports a much broader range of
statistical methods. You can apply and teach methods such as CB-SEM,
regression, logistic regression, mediation, moderation, moderated
mediation, multigroup analysis, GSCA, FIMIX-PLS, NCA, IPMA, and
cIPMA — all in one visual and user-friendly modeling environment.
SmartPLS also offers ready-to-use sample projects that can be
downloaded, imported, and run directly in the software — ideal for
lectures, workshops, classroom exercises, reviewer training, and
self-study.

https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/X1w2obw763uUbu3tKVohBTvg/wP2tbmqmOu1Q1Ifzq46gjg

FEATURED SMARTPLS METHODS AND READINGS
======================================================================

SmartPLS 4 overview and key features
----------------------------------------------------------------------

Cheah, J.-H., Magno, F., & Cassia, F. (2024). Reviewing the SmartPLS
4 software: The latest features and enhancements. Journal of Marketing
Analytics, 12, 97–107.

https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/yEcOZMdahkT33sTnsVciTA/wP2tbmqmOu1Q1Ifzq46gjg

Multiple linear and logistic regression
----------------------------------------------------------------------

Margalina, V.-M., Kreienbaum, C., Hair, J. F., Becker, J.-M., &
Ringle, C. M. (2026). Multiple linear and logistic regression
analysis: A SmartPLS 4 software tutorial. Journal of Marketing
Analytics. Advance online publication.

https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/v892HhpFRFZ763PAI0tvm9x2eg/wP2tbmqmOu1Q1Ifzq46gjg

CB-SEM and CFA
----------------------------------------------------------------------

Hair, J. F., Babin, B. J., Ringle, C. M., Sarstedt, M., & Becker,
J.-M. (2025). Covariance-based structural equation modeling — CB-SEM:
A SmartPLS 4 software tutorial. Journal of Marketing Analytics, 13,
709–724.

https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/8926ugsIZO2scB0PA3HhA7Hw/wP2tbmqmOu1Q1Ifzq46gjg

Bido, D.d.S., & Souza, C.A. (2026). Structural equation modeling: Is
it still worth learning? Brazilian Administration Review, 23(3),
e260020.

https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/JQEDOe5XMjgqTttHGd12dQ/wP2tbmqmOu1Q1Ifzq46gjg

PLS-SEM and consistent PLS-SEM — PLSc-SEM
----------------------------------------------------------------------

Cheah, J.-H., Sarstedt, M., Hair, J. F., & Ringle, C. M. (2026).
Consistent partial least squares structural equation modeling using
SmartPLS. Structural Equation Modeling: A Multidisciplinary Journal.
Advance online publication.

https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/MwSJaAJYxdwbXuRP7dDxOA/wP2tbmqmOu1Q1Ifzq46gjg

Moderated mediation
----------------------------------------------------------------------

Memon, M. A., Thurasamy, R., Cheah, J.-H., Ting, H., Kreienbaum, C.,
& Ringle, C. M. (2026). Moderated mediation analysis using SmartPLS:
A tutorial for business researchers. Journal of Applied Structural
Equation Modeling, 10(1), 1–28.

https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/iFFdPwa892vRfsJ0dDv6uGiQ/wP2tbmqmOu1Q1Ifzq46gjg

NCA, IPMA, and cIPMA
----------------------------------------------------------------------

Sarstedt, M., Richter, N. F., Hauff, S., & Ringle, C. M. (2024).
Combined importance–performance map analysis in PLS-SEM: A SmartPLS 4
tutorial. Journal of Marketing Analytics, 12, 746–760.

https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/FPrbLiX5Hc6vaTj5m4YDyw/wP2tbmqmOu1Q1Ifzq46gjg

FIMIX-PLS and unobserved heterogeneity
----------------------------------------------------------------------

Matthews, L., Sarstedt, M., Hair, J. F., & Ringle, C. M. (2016).
Identifying and treating unobserved heterogeneity with FIMIX-PLS:
Part II — A case study. European Business Review, 28(2), 208–224.

https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/nNt763WXfhlR4hWbffrI4rLQ/wP2tbmqmOu1Q1Ifzq46gjg

LEARN PLS-SEM WITH SMARTPLS CASE STUDIES
======================================================================

For researchers, instructors, doctoral students, and reviewers, two
textbooks by Hair and coauthors provide practical SmartPLS case
studies.

A Primer on Partial Least Squares Structural Equation Modeling —
PLS-SEM
----------------------------------------------------------------------

By Hair, Hult, Ringle, and Sarstedt — introduces PLS-SEM step by
step. The SmartPLS website provides updated SmartPLS 4 case study
materials on model specification, estimation, measurement model
assessment, structural model assessment, mediation, and moderation.

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2027).
A Primer on Partial Least Squares Structural Equation Modeling —
PLS-SEM (4th ed.). Sage.

https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/iHxnnXC1Ja763O5G0Rz3763892uQ/wP2tbmqmOu1Q1Ifzq46gjg

Advanced Issues in Partial Least Squares Structural Equation
Modeling — PLS-SEM
----------------------------------------------------------------------

By Hair, Sarstedt, Ringle, and Gudergan — covers advanced topics such
as higher-order constructs, nonlinear relationships, NCA, IPMA,
multigroup analysis, measurement invariance, FIMIX-PLS, and PLS-POS.

Hair, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2024).
Advanced Issues in Partial Least Squares Structural Equation Modeling
— PLS-SEM (2nd ed.). Sage.

https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/R2Yos763VVkytXjWWIJy892IZQ/wP2tbmqmOu1Q1Ifzq46gjg

----------------------------------------------------------------------

Together with the SmartPLS tutorial articles and sample projects,
these resources support teaching, self-study, manuscript preparation,
reviewing, and editorial evaluation.

https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/X1w2obw763uUbu3tKVohBTvg/wP2tbmqmOu1Q1Ifzq46gjg

Explore the SmartPLS sample projects, use the tutorials in your
teaching, and help students and authors apply modern quantitative
methods with confidence.

Best regards,
Your SmartPLS Team

======================================================================
SMARTPLS GMBH
======================================================================

Ahornstraße 54
D-25474 Bönningstedt
Germany

Managing Directors:
Prof. Dr. Christian Ringle
Dipl. Wi-Inf. Sven Wende

Registry Court:
Pinneberg Local Court, HRB 11552 PI

VAT ID:
DE297105888

Facebook:
https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/qz209xLEpyqQy763PT2Tf7CQ/wP2tbmqmOu1Q1Ifzq46gjg

LinkedIn:
https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/hznjdKCP3qWsvDxU3pAtyQ/wP2tbmqmOu1Q1Ifzq46gjg

YouTube:
https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/7BYZf6YwL98xVdZ8EG1raw/wP2tbmqmOu1Q1Ifzq46gjg

----------------------------------------------------------------------

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									<td align="left" valign="middle"><a href="https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/X1w2obw763uUbu3tKVohBTvg/wP2tbmqmOu1Q1Ifzq46gjg" style="text-decoration: none" target="_blank"><img alt="SmartPLS" src="https://sendy.smartpls.com/uploads/1602970417.png" style="
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                            " valign="middle">July 2026</td>
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						<td style="padding: 8px 36px 24px 36px">
						<h1 style="
                        margin: 0 0 12px 0;
                        font-size: 23px;
                        line-height: 31px;
                        font-weight: 700;
                        color: #174e84;
                      ">SmartPLS is more than PLS-SEM</h1>

<p style="
                        margin: 0 0 12px 0;
                        font-size: 14px;
                        line-height: 23px;
                        color: #425466;
                      ">SmartPLS is widely known for <strong>partial least squares structural equation modeling &mdash; PLS-SEM</strong>. Today, it supports a much broader range of statistical methods. You can apply and teach methods such as <strong>CB-SEM, regression, logistic regression, mediation, moderation, moderated mediation, multigroup analysis, GSCA, FIMIX-PLS, NCA, IPMA, and cIPMA</strong> &mdash; all in one visual and user-friendly modeling environment.&nbsp;SmartPLS also offers <strong>ready-to-use sample projects</strong> that can be downloaded, imported, and run directly in the software &mdash; ideal for <strong>lectures, workshops, classroom exercises, reviewer training, and self-study</strong>.</p>
						</td>
					</tr>
					
					<tr>
						<td style="padding: 0 36px">
						<div style="height: 1px; background-color: #e6ebf0">&nbsp;</div>
						</td>
					</tr>
					
					<tr>
						<td style="padding: 26px 36px 8px 36px">
						<h1 style="
                        margin: 0 0 14px 0;
                        font-size: 22px;
                        line-height: 30px;
                        font-weight: 700;
                        color: #174e84;
                      ">Featured SmartPLS methods and readings</h1>

<h2 style="
                        margin: 18px 0 4px 0;
                        font-size: 17px;
                        line-height: 24px;
                        color: #178433;
                      ">SmartPLS 4 overview and key features</h2>

<p style="
                        margin: 0 0 17px 0;
                        font-size: 13.5px;
                        line-height: 22px;
                        color: #425466;
                      ">Cheah, J.-H., Magno, F., &amp; Cassia, F. (2024). <a href="https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/yEcOZMdahkT33sTnsVciTA/wP2tbmqmOu1Q1Ifzq46gjg" style="
                          color: #1e6fd9;
                          text-decoration: underline;
                          font-weight: bold;
                        " target="_blank"> Reviewing the SmartPLS 4 software: The latest features and enhancements </a>. <em>Journal of Marketing Analytics, 12</em>, 97&ndash;107.</p>

<h2 style="
                        margin: 18px 0 4px 0;
                        font-size: 17px;
                        line-height: 24px;
                        color: #178433;
                      ">Multiple linear and logistic regression</h2>

<p style="
                        margin: 0 0 17px 0;
                        font-size: 13.5px;
                        line-height: 22px;
                        color: #425466;
                      ">Margalina, V.-M., Kreienbaum, C., Hair, J. F., Becker, J.-M., &amp; Ringle, C. M. (2026). <a href="https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/v892HhpFRFZ763PAI0tvm9x2eg/wP2tbmqmOu1Q1Ifzq46gjg" style="
                          color: #1e6fd9;
                          text-decoration: underline;
                          font-weight: bold;
                        " target="_blank">Multiple linear and logistic regression analysis: A SmartPLS 4 software tutorial</a>. <em>Journal of Marketing Analytics</em>. Advance online publication.</p>

<p style="
                        margin: 0 0 17px 0;
                        font-size: 13.5px;
                        line-height: 22px;
                        color: #425466;
                      ">Hair, J. F., Babin, B. J., Ringle, C. M., Sarstedt, M., &amp; Becker, J.-M. (2025). <a href="https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/8926ugsIZO2scB0PA3HhA7Hw/wP2tbmqmOu1Q1Ifzq46gjg" style="
                          color: #1e6fd9;
                          text-decoration: underline;
                          font-weight: bold;
                        " target="_blank">Covariance-based structural equation modeling &mdash; CB-SEM: A SmartPLS 4 software tutorial</a>. <em>Journal of Marketing Analytics, 13</em>, 709&ndash;724.</p>

<p style="
                        margin: 0 0 17px 0;
                        font-size: 13.5px;
                        line-height: 22px;
                        color: #425466;
                      ">Bido, D.d.S., &amp; Souza, C.A. (2026). <a href="https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/JQEDOe5XMjgqTttHGd12dQ/wP2tbmqmOu1Q1Ifzq46gjg" style="
                          color: #1e6fd9;
                          text-decoration: underline;
                          font-weight: bold;
                        " target="_blank">Structural equation modeling: Is it still worth learning?</a>. <em> Brazilian Administration Review, 23(3)</em>, e260020.</p>

<h2 style="
                        margin: 18px 0 4px 0;
                        font-size: 17px;
                        line-height: 24px;
                        color: #178433;
                      ">PLS-SEM and consistent PLS-SEM &mdash; PLSc-SEM</h2>

<p style="
                        margin: 0 0 17px 0;
                        font-size: 13.5px;
                        line-height: 22px;
                        color: #425466;
                      ">Cheah, J.-H., Sarstedt, M., Hair, J. F., &amp; Ringle, C. M. (2026). <a href="https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/MwSJaAJYxdwbXuRP7dDxOA/wP2tbmqmOu1Q1Ifzq46gjg" style="
                          color: #1e6fd9;
                          text-decoration: underline;
                          font-weight: bold;
                        " target="_blank">Consistent partial least squares structural equation modeling using SmartPLS</a>. <em>Structural Equation Modeling: A Multidisciplinary Journal</em>. Advance online publication.</p>

<h2 style="
                        margin: 18px 0 4px 0;
                        font-size: 17px;
                        line-height: 24px;
                        color: #178433;
                      ">Moderated mediation</h2>

<p style="
                        margin: 0 0 17px 0;
                        font-size: 13.5px;
                        line-height: 22px;
                        color: #425466;
                      ">Memon, M. A., Thurasamy, R., Cheah, J.-H., Ting, H., Kreienbaum, C., &amp; Ringle, C. M. (2026). <a href="https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/iFFdPwa892vRfsJ0dDv6uGiQ/wP2tbmqmOu1Q1Ifzq46gjg" style="
                          color: #1e6fd9;
                          text-decoration: underline;
                          font-weight: bold;
                        " target="_blank">Moderated mediation analysis using SmartPLS: A tutorial for business researchers</a>. <em>Journal of Applied Structural Equation Modeling, 10</em>(1), 1&ndash;28.</p>

<h2 style="
                        margin: 18px 0 4px 0;
                        font-size: 17px;
                        line-height: 24px;
                        color: #178433;
                      ">NCA, IPMA, and cIPMA</h2>

<p style="
                        margin: 0 0 17px 0;
                        font-size: 13.5px;
                        line-height: 22px;
                        color: #425466;
                      ">Sarstedt, M., Richter, N. F., Hauff, S., &amp; Ringle, C. M. (2024). <a href="https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/FPrbLiX5Hc6vaTj5m4YDyw/wP2tbmqmOu1Q1Ifzq46gjg" style="
                          color: #1e6fd9;
                          text-decoration: underline;
                          font-weight: bold;
                        " target="_blank">Combined importance&ndash;performance map analysis in PLS-SEM: A SmartPLS 4 tutorial</a>. <em>Journal of Marketing Analytics, 12</em>, 746&ndash;760.</p>

<h2 style="
                        margin: 18px 0 4px 0;
                        font-size: 17px;
                        line-height: 24px;
                        color: #178433;
                      ">FIMIX-PLS and unobserved heterogeneity</h2>

<p style="
                        margin: 0 0 12px 0;
                        font-size: 13.5px;
                        line-height: 22px;
                        color: #425466;
                      ">Matthews, L., Sarstedt, M., Hair, J. F., &amp; Ringle, C. M. (2016). <a href="https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/nNt763WXfhlR4hWbffrI4rLQ/wP2tbmqmOu1Q1Ifzq46gjg" style="
                          color: #1e6fd9;
                          text-decoration: underline;
                          font-weight: bold;
                        " target="_blank">Identifying and treating unobserved heterogeneity with FIMIX-PLS: Part II &mdash; A case study</a>. <em>European Business Review, 28</em>(2), 208&ndash;224.</p>
						</td>
					</tr>
					
					<tr>
						<td style="padding: 6px 36px 0 36px">
						<div style="height: 1px; background-color: #e6ebf0">&nbsp;</div>
						</td>
					</tr>
					
					<tr>
						<td style="padding: 24px 36px 8px 36px">
						<h1 style="
                        margin: 0 0 12px 0;
                        font-size: 22px;
                        line-height: 30px;
                        font-weight: 700;
                        color: #174e84;
                      ">Learn PLS-SEM with SmartPLS case studies</h1>

<p style="
                        margin: 0 0 13px 0;
                        font-size: 14px;
                        line-height: 23px;
                        color: #425466;
                      ">For researchers, instructors, doctoral students, and reviewers, two textbooks by Hair and coauthors provide practical SmartPLS case studies:</p>

<ul style="margin: 0 0 14px 20px; padding: 0">
							<li style="
                          margin: 0 0 12px 0;
                          font-size: 13.5px;
                          line-height: 22px;
                          color: #425466;
                        "><a href="https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/iHxnnXC1Ja763O5G0Rz3763892uQ/wP2tbmqmOu1Q1Ifzq46gjg" style="
                            color: #1e6fd9;
                            text-decoration: underline;
                            font-weight: bold;
                          " target="_blank">A Primer on Partial Least Squares Structural Equation Modeling &mdash; PLS-SEM</a> by Hair, Hult, Ringle, and Sarstedt introduces <strong>PLS-SEM step by step</strong>. The SmartPLS website provides updated SmartPLS 4 case study materials on <strong>model specification, estimation, measurement model assessment, structural model assessment, mediation, and moderation</strong>.<br />
							<span style="color: #6b7785">Hair, J. F., Hult, G. T. M., Ringle, C. M., &amp; Sarstedt, M. (2027). <em>A Primer on Partial Least Squares Structural Equation Modeling &mdash; PLS-SEM</em> (4th&nbsp;ed.). Sage. </span></li>
							<li style="
                          margin: 0 0 12px 0;
                          font-size: 13.5px;
                          line-height: 22px;
                          color: #425466;
                        "><a href="https://sendy.smartpls.com/l/ZoW8Jkgd8tIMHhAffbu892yQ/R2Yos763VVkytXjWWIJy892IZQ/wP2tbmqmOu1Q1Ifzq46gjg" style="
                            color: #1e6fd9;
                            text-decoration: underline;
                            font-weight: bold;
                          " target="_blank">Advanced Issues in Partial Least Squares Structural Equation Modeling &mdash; PLS-SEM</a> by Hair, Sarstedt, Ringle, and Gudergan covers advanced topics such as <strong>higher-order constructs, nonlinear relationships, NCA, IPMA, multigroup analysis, measurement invariance, FIMIX-PLS, and PLS-POS</strong>.<br />
							<span style="color: #6b7785">Hair, J. F., Sarstedt, M., Ringle, C. M., &amp; Gudergan, S. P. (2024). <em>Advanced Issues in Partial Least Squares Structural Equation Modeling &mdash; PLS-SEM</em> (2nd ed.). Sage. </span></li>
						</ul>

<p style="
                        margin: 0 0 14px 0;
                        font-size: 14px;
                        line-height: 23px;
                        color: #425466;
                      ">Together with the SmartPLS tutorial articles and <strong>sample projects</strong>, these resources support <strong>teaching, self-study, manuscript preparation, reviewing, and editorial evaluation</strong>.</p>
						</td>
					</tr>
					
					<tr>
						<td style="padding: 6px 36px 0 36px">
						<p style="
                        margin: 0 0 20px 0;
                        font-size: 14px;
                        line-height: 23px;
                        color: #425466;
                      ">Explore the SmartPLS sample projects, use the tutorials in your teaching, and help students and authors apply modern quantitative methods with confidence.</p>

<p style="
                        margin: 0 0 22px 0;
                        font-size: 14px;
                        line-height: 23px;
                        color: #425466;
                      ">Best regards,<br />
						<strong>Your SmartPLS Team</strong></p>
						</td>
					</tr>
					
					<tr>
						<td style="padding: 0 36px">
						<div style="height: 1px; background-color: #e6ebf0">&nbsp;</div>
						</td>
					</tr>
					
					<tr>
						<td style="padding: 22px 36px 12px 36px">
						<p style="
                        margin: 0 0 8px 0;
                        font-size: 13px;
                        line-height: 21px;
                        color: #425466;
                      "><strong>SmartPLS GmbH</strong><br />
						Ahornstra&szlig;e 54 | D-25474 B&ouml;nningstedt | Germany</p>

<p style="
                        margin: 0 0 8px 0;
                        font-size: 13px;
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						Registry Court: Pinneberg Local Court, HRB 11552 PI<br />
						VAT ID: DE297105888</p>

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